Buy TIFF People's Choice Award Votes

A feature documentary is screening in the TIFF Documentary strand across four showings. The director's social following is modest, organic votes are trickling in, and two rival docs have stronger profiles. A targeted 500-1,000 vote campaign paced around the final three days of the festival lifts the percentage score above the weighted threshold needed for a top-three finish.

For: Independent documentary filmmakers

A cult horror film is generating strong word-of-mouth in the Midnight Madness programme but the genre's fans are engaged online, not at the physical festival voting page. A 300-800 vote supplement converts online enthusiasm into registered ballot entries, giving the film a score that matches its actual reception in the room.

For: Genre filmmakers and horror/cult film distributors

A Canadian production is the only domestic entry in a competitive main-programme field dominated by US studio pictures with built-in audiences. A 2,000-3,000 vote campaign weighted to Canadian residential IPs gives the film a plausible local-audience percentage and keeps it in the running for the domestic narrative that TIFF's press traditionally follows.

For: Canadian production companies and distributors

A prestige drama needs a TIFF People's Choice win or runner-up finish to attract US distribution interest at the market. The production has a marketing budget and wants a structured vote campaign coordinated with a PR push across the festival's first weekend. We time delivery to peak around the dates when industry buyers are attending screenings.

For: Sales agents and international co-productions

A film opened the festival strongly and leads its category through the first week. A rival film getting late-festival buzz begins closing the gap on day eight. A top-up campaign of 1,000-2,000 votes paced across the final 48 hours preserves the lead through the announcement weekend.

For: Films with strong opening-week reception

A debut feature from a first-time director is screening in a limited slot with a small natural audience. Without a baseline of votes, the film is invisible in the tally. A 100-300 vote starter package creates a real score that film journalists and buyers can reference.

For: First-time directors and micro-budget productions

A studio has two films at TIFF — one in main competition, one in the documentary strand. They want proportional vote support for both without cross-contaminating the weighting metrics. We split delivery by category and schedule each film's pacing independently.

For: Studio and streamer marketing teams at TIFF

A European co-production is entered in TIFF's new 2025 International People's Choice category. Its home-market following is strong but geographically distant from the Toronto voter base. We weight delivery toward North American residential IPs that match the festival attendee profile to ensure the ballot counts cleanly in the international category tally.

For: International sales companies and foreign-language films at TIFF

"Our documentary was in the TIFF People's Choice Documentary strand competing against two much better-known names. A 600-vote campaign paced across the final five days pushed our weighted percentage above both of them. The pacing advice from support was genuinely useful. "

"First festival campaign I had ever run. Support explained the weighting system to me before I ordered, which meant I picked the right package for a smaller Midnight Madness screen rather than over-spending. Film finished second in category. Really solid service. "

"Delivery started slightly slower than I expected on day one but support said it was to keep the arrival pattern consistent with genuine post-screening submissions. Made sense. Votes came through evenly over three days and the tally looked completely natural on the TIFF page. "

"Used them for the main competition People's Choice. We had strong organic PR but needed the vote count to match the press coverage. 2,000-vote package spread over eight days. No flags, no issues, and the film had a top-five People's Choice finish at announcement. "

"Canadian indie feature competing against studio pictures with massive fanbases. The Canada-weighted IP delivery made our vote pattern look exactly like the domestic audience we actually had. Finished ahead of two studio entries in the weighted score despite much lower raw numbers. "

"International People's Choice category, new in 2025. No idea how competitive it would be or what volume to target. Support gave me a realistic range for the category size, I ordered 400 votes, and the film finished in the top three. Would absolutely use again for next year's run. "