Case Study: Winning a Sign-Up Contest with Pre-Registered Votes
How a performing arts entrant won a sign-up required contest using pre-registered account votes — due diligence, pacing strategy, and full 28-day campaign breakdown.
Read more →THV11 (KTHV), Little Rock's CBS affiliate, runs a High School Sports hub at thv11.com/hss and an active voting platform at thv11.com/vote, alongside a separate dedicated High School Football section. Coverage centers on the Central Arkansas market: Little Rock, Conway, Bryant, and Benton.
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Search "THV11 athlete of the week" and the results scatter across at least three different corners of thv11.com. There's a High School Sports hub at thv11.com/hss. There's a dedicated High School Football section, kept separate from that hub. And there's the actual voting mechanism, confirmed live at thv11.com/vote. None of the three does the same job — a supporter who lands on the wrong one can spend ten minutes hunting for a ballot that simply isn't on that page.
That's worth stating before anything else, because it's the most common reason a vote doesn't get cast in time. The statewide Arkansas High School Athlete of the Week program is a separate operation entirely, with its own rules and its own URL — useful to know, if only to confirm a Central Arkansas supporter isn't accidentally looking for THV11's ballot on the wrong site.
What's confirmed here is straightforward: THV11 (KTHV), Little Rock's CBS affiliate, operates all three properties as part of its Central Arkansas sports coverage. What isn't published anywhere on the site is a single page explaining how the three relate to each other. Reading this far down a search results page is, in effect, the walkthrough THV11 hasn't written yet.
Here's what holds up, and where it stops. THV11 confirms an active voting platform at thv11.com/vote, verifiable simply by visiting the page. The station separately confirms a High School Sports hub at thv11.com/hss and a dedicated High School Football section apart from it. Past those three confirmed properties, THV11 hasn't published a per-device vote cap, a fixed weekly close time, or a searchable archive of past winners.
That gap matters more than it sounds. A program with a stated cap and a stated close time behaves in a completely predictable way; a program where the rules live only on whatever the current ballot page happens to say can change from week to week with no dated policy anyone can point back to. Anyone planning a serious push for a THV11 nominee should read the live thv11.com/vote page directly rather than assume last month's rules still apply.
| Detail | Status |
|---|---|
| Organizer | THV11 (KTHV), Little Rock's CBS affiliate |
| High School Sports hub | Confirmed at thv11.com/hss |
| Dedicated football section | Confirmed, kept separate from the general hub |
| Voting platform | Confirmed active at thv11.com/vote |
| Market | Central Arkansas — Little Rock, Conway, Bryant, Benton |
| Per-device vote cap | Not published; check the live ballot page |
| Past-winner archive | Not publicly available |
None of that absence is unusual for a single-market station program. It just means the live page, not this guide and not last week's post, is the only reliable source for anything procedural that changes over time.
Little Rock anchors this market, and it isn't close. As the state capital and Arkansas's largest city, it sits at the center of THV11's coverage, with Conway to the north, Bryant to the south, and Benton just past it — Saline County's two largest cities forming close to one contiguous band running south out of Pulaski County.
That four-city core touches several separate school systems: the Little Rock School District and the Pulaski County Special School District within Pulaski County, Conway Public Schools in Faulkner County, and the Bryant and Benton school districts, both in Saline County. Well-known individual schools sit inside that same footprint too — Little Rock Central High School, Catholic High School for Boys, Pulaski Academy, and Little Rock Christian Academy among them, alongside Conway High School, Bryant High School, and Benton High School.
None of that is a claim about who wins any particular week. It's simply the shape of the audience THV11's program actually draws from, a market defined by proximity to Little Rock rather than by a single county line. For where this fits against the rest of Arkansas's high school fan-vote landscape, the Arkansas contest hub covers the wider picture, and the national contest index shows how a single-market station program compares with statewide alternatives elsewhere in the country.
Football getting a section of its own on thv11.com is not a small detail. Plenty of station sites fold every sport into one general hub. THV11 splits football out separately from the broader High School Sports coverage at thv11.com/hss, and that's a confirmed structural choice — the kind of choice a station makes when it expects a specific section to carry the most traffic.
What that means for a basketball, baseball, or track nominee is worth thinking through honestly. A fall football nominee sits inside a section built just for that sport. A winter or spring nominee shares space with every other sport THV11 covers under the general hub. Whether that translates into a real difference in vote totals isn't something THV11 has published data to confirm one way or the other, but the visibility gap in where each sport's coverage physically lives on the site is real, and it's confirmed.
It's a different shape from the Arkansas High School Boys Basketball Player of the Week program, built around one sport rather than folded into a shared multi-sport hub — a useful contrast, since it shows how differently Arkansas's various fan-vote programs are structured. It's a different cadence, too, from a season-long honor like the Arkansas High School Player of the Year, decided once rather than voted on week by week.
No published cap and no public archive means there's no number to chase. Frustrating, maybe, for anyone wanting a target to beat. But it's the honest starting point. Inventing a "typical winning total" for this specific program would be a guess wearing a fact's clothes.
What does work on any weekly fan poll, published rules or not, is reach that starts early rather than the night before a ballot likely closes. A booster club post. A coach sharing the direct thv11.com/vote link, not just the athlete's name, with the team group chat. A school's own social account pointing followers to the actual ballot instead of a general mention. All of that compounds over days in a way one late push cannot match. Four connected communities the size of Little Rock, Conway, Bryant, and Benton carry real reach through booster networks and school alumni groups, provided that reach gets pointed at the right URL early enough in the week.
For campaigns that have already tapped their own network and still need more, sports fan-poll vote support is built for open, human-turnout ballots like this one. Whether it's worth using on this specific program is worth checking against the current rules on the live thv11.com/vote page first, since a station can update its terms at any point in the season; the baseline questions on that sit at is buying votes legal. For the general mechanics that apply to running a vote push on any platform, how to get votes for an online contest covers the cadence, and the broader online contest voting guide covers what paced, cap-matched delivery looks like in practice.
thv11.com/hss is THV11's general sports coverage hub; the confirmed voting platform lives at a separate address, thv11.com/vote. Starting at the wrong page is the single most common way a supporter wastes time looking for a ballot that isn't there.
Older nominee posts can stay visible online well after their window has likely closed. Check the publish date before voting, since THV11 hasn't published a fixed weekly close time this guide can cite as a hard deadline.
The ballot sits inside the current week's post on thv11.com/vote. Choose the nominee and submit. No account requirement is described on the confirmed pages, and no purchase or entry fee appears anywhere in the process.
Send the actual ballot URL, not just the athlete's name, to the team group chat, the booster list, and school alumni contacts across Little Rock, Conway, Bryant, or Benton. Because no per-device cap is published, returning to vote again later in the week is worth doing rather than assuming a single vote is the limit.
12 answers covering legality, delivery, quality, pricing and platform specifics.
Last reviewed June 2026. Contest dates, rules and vote caps change each season — always confirm the current rules on the official contest page before you vote.
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