Case Study: Winning a Sign-Up Contest with Pre-Registered Votes
How a performing arts entrant won a sign-up required contest using pre-registered account votes — due diligence, pacing strategy, and full 28-day campaign breakdown.
Read more →A reader vote for the Best of the Valley ballot, run by the Montrose Daily Press on the Second Street platform in Montrose, Colorado.
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Best of the Valley is a reader vote on local businesses and services, run by the Montrose Daily Press, a community newspaper serving Montrose, Colorado. The ballot is hosted on the Second Street platform under the montrosepress.secondstreetapp.com address, and the newspaper's own site carries a Best of the Valley page that links to the ballot and its winners.
Readers who follow the newspaper will notice that the Best of the Valley page sits alongside its own winners link, so the ballot and its results live under one roof. That layout makes the newspaper the single point of contact for questions about nominees, rounds and results.
The newspaper is part of a larger publishing group, and its site groups news, arts, business, food, health, the Montrose Records feed, state weather, a podcast and obituary archives. The Best of the Valley ballot is one of several reader features on that site, so the newspaper sets the nominees, the prompt and the wording a reader sees.
| Item | Detail |
|---|---|
| Program | Best of the Valley (Montrose) |
| Organizer and sponsor | Montrose Daily Press |
| Host platform | Second Street |
| Market | Montrose, Colorado |
| Vertical | Best of |
| Mechanic | Public vote |
Live ballots confirm editions in 2020, 2021, 2023, 2025 and 2026, which is why the facts treat the ballot as annual. The 2025 round is the only window with exact dates in the facts. It ran from September 16 to September 28 on the Second Street ballot, which marks the September pattern for the round.
The facts hold no exact window for the other editions, and the next expected year is listed as 2027 without a date. Confirm each cycle's round dates on the live ballot each cycle before planning a push.
| Edition | Evidence | Window |
|---|---|---|
| 2020 | Earlier listing notes | Not dated in the facts |
| 2021 | Earlier listing notes | Not dated in the facts |
| 2023 | Sibling page listings | Not dated in the facts |
| 2025 | Live ballot on Second Street | September 16 to September 28 |
| 2026 | Live ballot on Second Street | Not dated in the facts |
A reader opens the Second Street ballot, reviews the nominees and the prompt for the round in progress, and submits choices for the entries they support. The ballot is a public vote, so readers rather than judges decide who leads. Once a round closes, the newspaper's winners section shows the outcome.
The facts hold no category roster and no per-reader limit for this ballot, so the number of categories and the vote allowance per person are not confirmed. Confirm both on the live ballot each cycle.
A reader who wants the full picture should read the nominee prompt before voting, because the prompt is where the newspaper frames each round. A reader who skips it may vote for an entry that does not match the round's focus, so the prompt is worth a minute of attention before submitting choices.
| Stage | Window | Notes |
|---|---|---|
| Review nominees | Round dates on the ballot | Prompt set by the newspaper |
| Submit choices | September 16 to September 28, 2025 | Public vote on Second Street |
| Winners | After the round closes | Winners section on the newspaper site |
Six other Colorado best-of programs appear in the facts beside this one. They are Top of the Town, Best of Denver, Best of NOCO, Best of the Springs, Best of Summit County and Best of the Boat. Each sits in the best-of vertical, so the comparison that matters is the market each one serves.
This ballot is hosted by a Montrose newspaper on the Second Street platform, while the Best of Summit County and the Best of the Boat each carry their own host and dates.
| Program | Vertical |
|---|---|
| Top of the Town | Best of |
| Best of Denver | Best of |
| Best of NOCO | Best of |
| Best of the Springs | Best of |
| Best of Summit County | Best of |
| Best of the Boat | Best of |
For the wider state picture, the Colorado contest hub lists every program in one place.
The step the facts support most directly is asking readers to visit the Second Street page during the voting round and cast their choices there. The prompt asks readers to judge local businesses, so a nominee gains the most from clear reasons readers can recognize.
Outside vote services are described on the buy votes online guide, and the newspaper's terms decide whether that kind of help counts on its ballot. For general tactics that stay inside the rules, see how to get more votes online. Timing matters too, because the one dated round in the facts ran in mid-to-late September, so a supporter should plan sharing around that window. Supporters who share early in the round give readers more time to reach the Second Street page before the close, which is the only timing advantage the facts support.
Open the Best of the Valley 2025 ballot on the Montrose Daily Press Second Street page.
Review the nominees and the ballot prompt for the voting round you are in.
Select the entries you want to support and submit them on the page.
Check the Best of the Valley winners section once the round closes to see how the public vote turned out.
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Last reviewed June 2026. Contest dates, rules and vote caps change each season — always confirm the current rules on the official contest page before you vote.
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