Case Study: Small Business Wins Facebook Contest with 3K Votes
How a regional bakery overcame a 600-vote deficit to win a competitive Facebook contest — the exact strategy, timeline, and tactics used across 14 days.
Read more →The Johnson County Post's open readers-choice ballot, spanning 200+ categories with a $500 voter incentive drawing, covering Overland Park, Olathe, Shawnee, and Lenexa on the Kansas side of the Kansas City metro.
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| Item | Detail |
|---|---|
| Publisher | Johnson County Post |
| Official ballot | johnsoncountypost.com/best-of-johnson-county/ |
| Scope | Johnson County, Kansas (Overland Park, Olathe, Shawnee, Lenexa, and neighbors) |
| Categories | 200+ |
| Structure | Nominate, then vote the finalist ballot |
| Voter incentive | $500 drawing for anyone who votes |
Mention the drawing. Not as the headline, but as the second sentence, right after the ask. "Vote for [business] on the Post's ballot, and you're entered to win $500" reads differently than a bare vote request, and it's accurate, since the Post itself runs that incentive on every vote cast, not a business-side promise layered on top.
A category system this wide, 200-plus groupings, still means the label choice matters more than the incentive does. Restaurants, home services, health providers, and community figures all sit on the same site; guessing the wrong category costs a business the whole nomination round regardless of how many neighbors show up to vote.| City | Typical local business mix |
|---|---|
| Overland Park | Dining, professional services, retail |
| Olathe | Home services, family retail, health providers |
| Shawnee | Home services, dining, community business |
| Lenexa | Retail, dining, light professional services |
| Leawood | Upscale retail, professional services, dining |
| Prairie Village | Neighborhood retail, dining, family services |
Go to johnsoncountypost.com/best-of-johnson-county/ while nominations are open and enter the business under the category that matches how Johnson County readers already talk about it. Out of 200-plus categories, a mismatch here costs the whole nomination round, not just a slow week.
The Post narrows each category down after nominations close. Nothing to click during this stretch. The page simply isn't a voting form yet; it's still compiling what readers submitted.
Once voting opens, find the business under its category and cast a vote. Every vote submitted enters that reader into a $500 drawing, which is the Post's own stated incentive for showing up at all, not an add-on prize a business has to arrange.
The Post publishes winners on its own site once the cycle closes. That page, not a screenshot passed around a neighborhood Facebook group, is the only source worth citing for a specific year's placement.
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Last reviewed June 2026. Contest dates, rules and vote caps change each season — always confirm the current rules on the official contest page before you vote.
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