Case Study: Winning an Instagram Beauty Contest with Bought Votes
How a makeup artist with 2,300 followers beat finalists with 10× her audience in a 21-day Instagram beauty contest — full timeline, tactics, and lessons.
Read more →Statewide weekly fan-vote recognition published at si.com by High School on SI (Sports Illustrated / SBLive Sports), covering every TSSAA member school across all three Tennessee prep sports seasons. Voting is unlimited, free, and open through Sunday 11:59 p.m. Pacific Time each week.
The Tennessee High School Athlete of the Week is a free weekly fan-vote recognition programme published at si.com/high-school/tennessee by High School on SI, the prep-sports brand operated by SBLive Sports under the Sports Illustrated (Arena Group) umbrella. Each week of the Tennessee high school sports calendar, the editorial staff nominates standout athletes from across the state based on performance reports, and fans vote to determine that week's winner.
| Field | Detail |
|---|---|
| Organizer | High School on SI / SBLive Sports |
| Parent brand | Sports Illustrated (Arena Group) |
| Where to vote | si.com/high-school/tennessee |
| Cost to vote | Free, no account required |
| Vote limit | Unlimited human votes; bots disqualify athlete |
| Voting closes | Sunday 11:59 p.m. Pacific Time |
| Winner announced | Following week's Tennessee poll post |
| Coverage area | All TSSAA member schools, statewide Tennessee |
| Governing body | TSSAA (Tennessee Secondary School Athletic Association) |
| Prize | Published recognition on si.com; no cash award |
Recognition on si.com carries national visibility — a Tennessee Athlete of the Week credit surfaces in any web search of the athlete's name, reaching college coaches who routinely monitor prep sports coverage on major media platforms.
Key fact
SBLive Sports powers the Athlete of the Week programme for dozens of states under the Sports Illustrated High School banner. The Tennessee edition covers one of the South's most competitive prep landscapes — a state with two large urban metro markets (Nashville and Memphis), a deep East Tennessee football culture anchored by Knoxville, and consistently strong private-school athletics through schools like Brentwood Academy and MBA.
Because the poll is statewide, nominees come from all three of Tennessee's grand divisions — East, Middle, and West — and from both TSSAA divisions. The table below lists 13 representative schools that regularly produce nominees, with their current TSSAA classification and home region.
| School | TSSAA Class / Division | City / Region |
|---|---|---|
| Maryville High School | Division I, Class 6A | Maryville, East TN |
| Oakland High School | Division I, Class 6A | Murfreesboro, Middle TN |
| Riverdale High School | Division I, Class 6A | Murfreesboro, Middle TN |
| Brentwood High School | Division I, Class 6A | Brentwood, Middle TN |
| Bartlett High School | Division I, Class 6A | Bartlett, West TN |
| Whitehaven High School | Division I, Class 5A | Memphis, West TN |
| Beech High School | Division I, Class 5A | Hendersonville, Middle TN |
| Alcoa High School | Division I, Class 3A | Alcoa, East TN |
| Knoxville Catholic High School | Division II, Class 3A | Knoxville, East TN |
| Brentwood Academy | Division II, Class AA | Brentwood, Middle TN |
| Montgomery Bell Academy (MBA) | Division II, Class AA | Nashville, Middle TN |
| Ensworth School | Division II, Class A | Nashville, Middle TN |
| Lipscomb Academy | Division II, Class A | Nashville, Middle TN |
Tennessee's TSSAA structure separates public schools (and non-scholarship private schools) in Division I from scholarship-eligible private academies in Division II. Division I runs six football classes (1A through 6A) based on enrollment, with the 31 largest schools — including Maryville, Oakland, Riverdale, Brentwood, and Bartlett — competing in Class 6A. Division II uses smaller classifications (A, AA, AAA) and has historically produced some of the state's most decorated athletic programmes: Brentwood Academy, MBA, Ensworth, and Lipscomb Academy all hold multiple state titles across sports.
The Athlete of the Week poll does not separate nominees by division or class — a Lipscomb Academy basketball player and a Bartlett football standout appear on the same statewide ballot in the same week, which means the school with the larger and more organised fan network holds a structural advantage in vote totals.
Key fact
Maryville High School is the only school in the TSSAA 2025–27 cycle that elected to play up in football classification — competing in Class 6A by request despite not meeting the enrollment threshold. That decision reflects the programme's long-standing ambition to compete at the highest level, and Maryville's alumni network is among the most mobilised in East Tennessee for any statewide recognition poll.
The poll is embedded in the Tennessee section of si.com and requires no subscription, no login, and no personal information to use. SBLive's poll widget loads alongside a weekly article listing nominees — each with name, school, and sport — and tallies votes in near-real-time throughout the window. For a broader primer on how statewide online newspaper polls function mechanically, our online-voting guide covers the platform layer in detail.
Unlike many newspaper athlete polls that enforce an hourly or daily vote cap, the SBLive / High School on SI system allows unlimited votes from a single device — the only firm restriction is that automated scripts and bot software are prohibited. An athlete found to have received automated votes is removed from contention for that award cycle.
The practical implication is that total vote counts can be very large in a contested week. A well-coordinated booster network can legitimately produce thousands of votes from real devices without violating any stated rule. This makes the mobilisation question — how many real people can you activate, and how many times will they vote — the decisive variable, rather than the cap arithmetic that governs hourly-restricted polls.
Voting locks at 11:59 p.m. Pacific Time on Sunday. The SBLive editorial team tallies final totals and publishes the winner's name in the following week's Tennessee Athlete of the Week poll article — typically posted Monday or Tuesday. The winner's recognition lives permanently on si.com and is indexed by major search engines, making it findable by coaches, journalists, and college admissions staff.
Because the SBLive / SI platform has no hourly voting cap, the ceiling on organic votes is essentially the size and activity level of the nominee's reachable network multiplied by how many times those people are willing to vote. The leverage points differ from cap-restricted polls — sustained, repeated voting from a committed core group matters more than a single mass-blast.
| Tactic | Effort | Tennessee-market fit |
|---|---|---|
| Post the direct poll link in team group chats and school app (Monday morning) | Very low | Very high — most TN families are in multi-sport booster chats |
| Booster club mass email with direct link (day of publication) | Low | Very high — Brentwood, Oakland, Maryville boosters well-organised |
| School social media post (Instagram, Twitter/X) tagging athlete | Low | High — SI's reach amplifies shares beyond immediate follower base |
| Church and community networks (Nashville, Knoxville, Murfreesboro) | Medium | High — faith-community networks strong in Middle and East TN |
| Ask each supporter to vote multiple times across the week (no cap) | Low (messaging) | Very high — no per-hour limit means repeat voters accumulate fast |
| Friday/Saturday reminder push as poll nears Sunday close | Low | Very high — final-day pushes consistently close gaps |
| Paid promotion via a real-voter vote service | Low (outsourced) | Variable — see sports fan poll service; human votes only, bots disqualify |
Two Tennessee-specific patterns consistently move the needle. Nashville-area Division II schools — Brentwood Academy, MBA, Ensworth, Lipscomb — have compact, highly educated alumni communities with strong social networks and high smartphone penetration. A single Instagram post from a current player tagging prominent alumni can drive hundreds of repeat votes within hours. In contrast, large Division I programmes in the Murfreesboro corridor — Oakland, Riverdale — draw from populations of several thousand enrolled students, giving them raw volume when the school administration actively promotes the link through official channels.
The most frequently overlooked tactic in a no-cap poll is simply reminding confirmed supporters to vote again — because there is no cooldown, every person who has already voted once can vote again immediately after seeing a reminder message. A Sunday-morning push to a group that voted Monday can recover a trailing position entirely.
When the organic network has been fully tapped and a gap remains, some campaigns use a paid vote promotion service to reach additional real voters. If you pursue that route, use only a service delivering human votes at a natural pace — our guide to contest voting services explains what to look for. Bot-generated votes in this system directly disqualify the athlete, making service selection the critical risk point.
Tip
Frame every share message with the full context — athlete name, school, sport, the specific award name, and the direct link. "Vote for [Name] from [School] for the Tennessee High School Athlete of the Week on si.com — you can vote as many times as you want until Sunday midnight" removes every barrier and answers the most common question before it gets asked.
SBLive Sports publishes clear terms for this programme: voting is intended as a fan engagement feature to highlight athletic accomplishment; there is no formal prize for the winner; and the only explicitly prohibited behaviour is automated voting through scripts, macros, or bots. An athlete confirmed to have received automated votes is removed from that week's competition — the athlete, not the fan, bears the consequence.
Before you vote
The SBLive / High School on SI platform explicitly prohibits automated voting tools. Votes generated by script, macro, or bot software will be detected and will result in the nominated athlete being disqualified from that poll cycle. Always verify the current rules on the active poll page at si.com/high-school/tennessee before using any third-party service.
Two categories of activity are structurally different and should be evaluated separately:
Because there is no cash prize and no formal sweepstakes law framework, the legal risk of any vote-promotion activity in this poll is essentially nil — the practical consequence is entirely reputational (disqualification from that week's recognition). Families and booster clubs should weigh the value of the award against that specific disqualification risk, which attaches only to bot-derived votes. For a fuller treatment of the legal and ethical landscape around online poll promotion, see our buy-votes guide.
The SBLive / SI Tennessee poll tracks the TSSAA sports calendar, which divides the school year into three athletic seasons. Each season has a distinct nominee profile — the sports, schools, and communities most active in the vote shift meaningfully from fall football through winter basketball to spring track. The table below maps the programme to the real Tennessee HS sports schedule.
| Stage / Season | Typical TSSAA calendar | Notes for the statewide poll |
|---|---|---|
| Fall season opens (first nominations) | Late August | Football, volleyball, cross country, soccer, golf nominees from across all three grand divisions |
| Fall polls run weekly | Late Aug – early Nov | Football dominates; East TN (Maryville, Alcoa, Knoxville Catholic) and Middle TN (Oakland, Riverdale, Brentwood) produce highest nomination rates in fall |
| TSSAA football playoffs | Late Oct – late Nov | Poll may feature playoff performers; large-school 6A bracket (32 teams) and Div. II finals run simultaneously, expanding the nominee pool |
| Winter season opens | Mid-November | Boys and girls basketball, wrestling, swimming and diving, indoor track nominees; Nashville-area Div. II schools (MBA, Brentwood Academy, Ensworth) most active in winter |
| Winter polls run weekly | Nov – early Mar | Basketball produces strongest vote totals in winter; Memphis (Whitehaven, Bartlett) and Nashville suburbs each mobilise large networks for basketball nominees |
| Spring season opens | Mid-March | Baseball, softball, track and field, soccer (spring), tennis, golf nominees; multi-sport athletes can reappear after fall or winter nominations |
| Spring polls run weekly | Mar – late May | Track and field and baseball generate spring nominees across all classifications; Alcoa (wrestling and track tradition) and Lipscomb Academy (cross-sport) appear frequently |
| Summer break / no poll | June – late August | TSSAA calendar pauses; SBLive poll resumes with the first fall nominations in late August |
Within each week the vote window is consistent: polls open after the SBLive editorial team processes weekend results (typically Monday), and voting runs through Sunday 11:59 p.m. Pacific Time — which translates to 2:59 a.m. Eastern on Monday morning for Tennessee fans. The Sunday-night close means any final-day mobilisation push needs to reach supporters by Saturday evening at the latest to allow time for repeat voting on Sunday.
Fall football weeks anchored by East Tennessee programmes — particularly Maryville and Alcoa, two of the state's most successful small-city football cultures — regularly produce the year's highest vote totals in the Tennessee poll. Maryville's fanbase, which supported the Rebels through multiple undefeated state championship runs, is well-documented as among the most organised prep communities in the Southeast.
Tip
Because voting closes at 11:59 p.m. Pacific (2:59 a.m. Eastern Monday), Tennessee supporters have an extra two hours relative to Eastern-time-zone intuition. A Sunday-evening reminder to your network that "voting is still open until almost 3 a.m." captures a useful window most competing campaigns miss.
For other Tennessee statewide recognition contests and voting events, see our Tennessee contest guide hub. For the full catalogue of US prep-sports polls by state, visit the USA contest guide index.
Open a browser and navigate to si.com/high-school/tennessee. Look for the current week's article titled "Vote: Who should be High School on SI's Tennessee [Sport] Athlete of the Week?" — it is typically pinned to the top of the Tennessee section. Confirm the poll is still open by checking that the embedded vote widget is active (a closed poll shows final results only).
Scroll to the SBLive poll widget embedded in the article. Each nominee is listed with their name, school, and sport. Click the button next to the athlete you want to support, then confirm your selection. No account, email, or registration is required — the widget records your vote immediately and updates the live standings.
Unlike some newspaper polls that lock a device for one hour, the SBLive platform allows unlimited human votes. Refresh the page or revisit the article and cast another vote for your athlete. Share the direct article link with teammates, family, booster club members, and community contacts — every person who clicks the link and votes adds to the total, and they can each vote multiple times.
Voting closes at 11:59 p.m. Pacific Time on Sunday (2:59 a.m. Eastern Monday). The SBLive editorial team announces the winner in a new Tennessee Athlete of the Week article published on si.com/high-school/tennessee, typically on Monday or Tuesday of the following week. The winning article is permanently indexed on si.com and searchable by name, school, and sport.
15 answers covering legality, delivery, quality, pricing and platform specifics.
Last reviewed June 2026. Contest dates, rules and vote caps change each season — always confirm the current rules on the official contest page before you vote.
Practical guides, technical deep-dives, and anonymized case studies.60+ articles. Selection rotates.
How a makeup artist with 2,300 followers beat finalists with 10× her audience in a 21-day Instagram beauty contest — full timeline, tactics, and lessons.
Read more →
Win Instagram contest votes in 2026 — organic mobilisation tactics, format-specific playbooks, safe vote acquisition, and pacing strategies that hold up.
Read more →
Win Facebook grant contests and community awards as a nonprofit in 2026 — volunteer mobilization, donor database activation, and ethical vote service use. Apply now.
Read more →
How a performing arts entrant won a sign-up required contest using pre-registered account votes — due diligence, pacing strategy, and full 28-day campaign breakdown.
Read more →
How tech brands can run and win Twitter/X contests in 2026 — vote strategy, developer-community engagement, vote acquisition, and metrics that matter.
Read more →
Complete guide to sourcing US-based Facebook contest votes in 2026 — pricing benchmarks by tier, voter behavior patterns, and geo-targeting best practices.
Read more →
Hi 👋 — drop your contest URL and I'll send a price quote within an hour. No card needed yet.