2025 RESCUE BREW BEER LABEL CONTEST: How Voting Works & How to Win

What the Rescue Brew Beer Label Contest is and who runs it

The 2025 Rescue Brew Beer Label Contest is a public-vote pet photo fundraiser run by North Country Animal League, an animal welfare organization based at 16 Mountain View Meadow Rd. in Morrisville, Vermont. GoGo Photo Contest hosts the ballot at gogophotocontest.com/ncalrescuebrew-2025, and the prize is printed in the program's own name: the winning dog and cat photos become the faces of Rock Art Brewery's Rescue Brew 2025 beer labels.

The ballot page bills the 2025 run as the third annual Rescue Brew Photo Contest and sums up the pitch in its own words, "Your pet. On a beer. For a great cause." The page also announces a twist for the 2025 cycle: alongside the Grand Prize Winners, a single Wildcard Winner is chosen by a 5-member committee. Winner notification follows the organizer's published terms, with Grand Prize Winners and the Wildcard Winner announced live, and a potential winner who cannot be reached within three (3) days replaced by the next eligible finalist.

The vertical here is a community best-of ballot rather than a business ranking, and the format is a straightforward public vote among entered pets. The table gathers the fixed facts a supporter needs before going further.

Dated facts for the 2025 cycle and the editions before it

The 2025 cycle ran two windows back to back. The submission period opened at 8:00 AM Eastern Time on Monday, April 14, 2025 and closed at 9:00 PM Eastern Time on Friday, May 16, 2025. The voting period opened at 8:00 AM Eastern Time on Monday, April 28, 2025 and closed at the same 9:00 PM Eastern Time mark on Friday, May 16, 2025, so entries and voting overlapped for the final stretch.

Confirmed editions of the fundraiser run from 2020 through 2026, all carried on the GoGo Photo Contest platform under the ncalrescuebrew address. The 2025 ballot page describes that year's run as the third annual Rescue Brew Photo Contest, which dates the current label-contest format to 2023 even though the fundraiser's confirmed years reach back to 2020. A 2027 cycle would follow the pattern, but the organizer has not announced it.

Several facts stay off the page. The 2025 ballot prints no category list, no rule capping repeat votes from a single supporter and no eligibility terms; confirm on the live ballot each cycle. GoGo Photo Contest has also not published separate round dates for this fundraiser beyond the two windows printed above, and the day-level open and close times for future cycles will only appear when the organizer opens the next entry form.

How a supporter votes on the Rescue Brew ballot

The literal mechanic is short. A supporter opens the Rescue Brew page at gogophotocontest.com/ncalrescuebrew-2025, taps View Entries, and scrolls the submitted dog and cat photos. Each photo carries its own vote control, and pressing it during the open voting period logs support for that animal. The dog and cat holding the most votes when the period closes become the faces of Rock Art Brewery's Rescue Brew 2025.

What the Rescue Brew page leaves unsaid matters just as much. It is silent on whether signing in is required to vote, and it prints no per-supporter limit or daily return rule, so a supporter planning repeat visits should read the Contest Rules tab rather than assume a pattern from other GoGo Photo Contest fundraisers. The 2025 page currently reads Contest has ended, which means the vote controls are dormant until the organizer opens the next cycle.

Timing completes the picture for a supporter. The 2025 voting period ran from 8:00 AM Eastern Time on Monday, April 28 to a 9:00 PM Eastern Time close on Friday, May 16, and it overlapped the tail of the submission window, so late entrants could still collect votes in the same stretch. A supporter in the next cycle should confirm the opening day on the live ballot rather than carry the 2025 dates forward.

How the Rescue Brew ballot sits beside its Vermont neighbours

Vermont's public-vote calendar is crowded, and the Rescue Brew ballot is the odd one out. The state's other confirmed programs are reader and business rankings: the Seven Daysies from Burlington's alt-weekly, the Brattleboro Reformer Readers' Choice in the southeast, the Rutland Herald Best of the Best, the Times Argus Best of the Best, the Stowe Reporter Readers' Choice in the north, and the Best of Business Awards from Vermont Business Magazine.

Those six rank businesses and services for readers, and each answers to its own publication. The Rescue Brew ballot answers to an animal welfare organization instead, it raises funds for North Country Animal League, and its entrants are pets rather than businesses. Its prize is physical and specific, a beer label at Rock Art Brewery, where the neighbours hand out best-of titles in print and online directories.

The practical difference for a supporter is the audience. A Rescue Brew entry competes for the attention of pet lovers and shelter supporters, a pool that overlaps only partly with the readership voting in the state's best-of programs. That is why a Rescue Brew campaign leans on personal networks and animal-rescue communities rather than the customer-base appeals that work in the business rankings.

Strengthening support for a Rescue Brew entry

Support in this fundraiser flows through the pet's own entry page on GoGo Photo Contest, so the first move is sharing that page, not the contest homepage, with everyone likely to vote for your dog or cat. The 2025 voting window compressed into late April and May, which rewards supporters who start asking early instead of waiting for the final stretch before the 9:00 PM Eastern close.

No cap on supporter votes appears anywhere on this ballot, and North Country Animal League has not stated a position on outside vote help, so the Contest Rules tab is the only authority a supporter can lean on. Anything that inflates a tally against the platform's terms risks the entry, and the organizer's three (3) day winner-contact rule shows how quickly a finalist slot can move on. The tactics that fit pet photo ballots are gathered in our votes guide.