Morgantown Model Mutt Cover Dog Photo Contest: How Voting Works & How to Win

What is the Morgantown Model Mutt Cover Dog Photo Contest, and who runs it?

New South Media, Inc. is the organizer behind the Morgantown Model Mutt Cover Dog Photo Contest, and the program carries the publisher's own name on its ballot address. New South Media publishes Morgantown magazine quarterly, a lifestyle title the company positions around West Virginia's fastest growing city and its university community. The same company's portfolio reaches other regional titles as well, including WV Living, Wonderful West Virginia, WV Weddings and Highland Outdoors, each of which runs reader outreach through the publisher's shared Second Street account.

The publisher behind the ballot

The Model Mutt ballot sits at newsouthmedia.secondstreetapp.com under the Morgantown Model Mutt Cover Dog Photo Contest path, which places it beside every other promotion the company runs on that account. The format is a pet photo vote: entrants' dogs go up on a public ballot, and supporters weigh in on which dog should receive the cover treatment the program name promises. Because this is a single-market pet contest rather than a multi-category community ballot, its outcome rests on photo support alone.

When did the Model Mutt ballot run, and what has the organizer left unpublished?

The confirmed edition of the Morgantown Model Mutt Cover Dog Photo Contest is the 2025 run. Its voting window opened on February 28, 2025 and closed on March 24, 2025, and the promotion now sits closed on the Second Street listing. Those two dates are the firmest anchors the program has, because the publisher keeps its contest material focused on the live promotion instead of printing a standing calendar of rounds.

This is the first confirmed edition; whether it returns next year is not yet published; confirm on the live ballot each cycle.

On the unpublished side, neither the roster of ballot categories nor any cap on repeat voting or voter eligibility appears in the material New South Media, Inc. publishes for this contest; confirm on the live ballot each cycle.

How does a supporter vote for a dog in the Model Mutt contest?

The ballot is built as a photo voting page. A supporter opens the Morgantown Model Mutt Cover Dog Photo Contest address during a live window, scans the entered dog photos, and casts a public vote for the one to back. Nothing about the format asks the voter to work through several unrelated categories; the whole page turns on the dogs.

Four practical points shape the experience. The vote happens on the ballot page itself, not inside Morgantown magazine's articles about the contest. The window bounds everything: once the closing date passes, the promotion reads as closed and further support waits for the organizer's next move. Whether the page asks a voter to sign in, and how often a person may vote, are details the publisher settles on the ballot rather than in a separate rules document. And because this is a photo vote, the strength of the image matters as much as the campaign behind it.

The step-by-step sequence below reflects the ballot as a photo vote, in the order a first-time supporter would meet it.

How does this pet ballot sit beside New South Media's other contests?

New South Media, Inc. runs a busy Second Street account. Alongside the Model Mutt dog vote, the same address carries photo submission galleries for Highland Outdoors, Morgantown, WV Living and Wonderful West Virginia, a vendor voting ballot for WV Weddings, and a sweepstakes promotion. The Model Mutt stands out as the entry whose prize is a magazine cover, and as the one shaped around a single subject instead of a slate of businesses or categories.

Promotions sharing the account

Related West Virginia ballots on this site cover the wider state scene: the Cutest Christmas Pet Photo Contest in the pet lane, Best in the Tri-State and the 2025 River Cities Best of the Best, and county best-of ballots for Harrison, Marion and Upshur counties. Against those, the Model Mutt is narrow by design: one market, one animal, one cover. Readers weighing a pet ballot with a holiday theme can compare the Cutest Christmas Pet Photo Contest, while business-focused voters usually head for the Best in the Tri-State ballot instead.

How can a supporter strengthen a dog's chances in this photo vote?

Support in a single-photo ballot concentrates on one task: bringing people to the exact ballot address while the window is open. Morgantown magazine invites readers to a weekly newsletter, and that audience is the natural first stop for a share asking friends to back a particular dog. Timing matters too, because the window is finite and early shares reach more of the audience before the closing date stops the counting.

Outreach patterns that hold across public ballots, from reminder messages to coordinated posting, are laid out in the votes guide. Readers considering paid help for an award-style ballot can review award vote options, keeping in mind that the organizer's own terms, wherever it prints them, sit above anything else.