Twitter/X Contests for Tech Brands — What Works in 2026
How tech brands can run and win Twitter/X contests in 2026 — vote strategy, developer-community engagement, vote acquisition, and metrics that matter.
Read more →High School on SI runs a Wisconsin defensive-only weekly fan vote each football season, a stand-alone ballot separate from its own offensive poll and from Bound Wisconsin's combined race. Roughly twelve ballots run September through November at si.com/high-school/wisconsin, free, with no account required. The split by side of the ball is unusual among SI's state football polls.
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Seventeen tackles. Ten for a loss. Four sacks. That was one Grafton nominee's line on High School on SI's Wisconsin defensive ballot in November 2025. The same number turned up again two weeks later, on the next defensive poll after that. Either the site recycled a bio line between articles, or a Grafton defender strung together back-to-back performances that both cleared the bar for nomination. That's a stat line a combined ballot buries next to a 300-yard passing night. Split the ballot, and it never has to compete with one at all.
That's the whole reason the split exists. A De Pere nominee logging 21 tackles and a sack, a West De Pere player at 16 stops, a Catholic Memorial defender at 15: none of that has to out-poll a quarterback's touchdown count on this page, because no quarterback is on it. A Verona nominee won the week-of-October-29 defensive ballot outright, a result decided entirely inside a field of linebackers, defensive linemen, and defensive backs.
No running vote-total archive exists for this poll. SI doesn't publish weekly counts, only the prior week's winning school, mentioned in passing inside the following article. What is confirmed is the shape of the field itself: roughly seven or eight defensive nominees most weeks, drawn from across Wisconsin's WIAA divisions, judged only against other defenders. Readers wanting the general playbook behind polls of this kind can start with the online contest voting guide before the Wisconsin-specific rules below.
Most state pages inside the High School on SI network run a single weekly football fan vote, one ballot where a 300-yard passer and a lockdown cornerback compete for the same recognition. Wisconsin doesn't work that way. High School on SI fields two ballots every week: an offensive Player of the Week and this one, defense only, both hosted at the same web address and both closing on the identical Sunday-night clock. A third outlet, Bound Wisconsin, runs its own poll that folds both sides of the ball back together into one race.
The practical effect is straightforward. A defensive nominee here never has to out-poll a highlight-reel touchdown run in the same field. That sounds like a small distinction on paper. It decides who actually wins.
| Detail | SI defensive poll | SI offensive poll | Bound Wisconsin |
|---|---|---|---|
| Field | Defense only | Offense only | Combined offense + defense |
| Location | si.com/high-school/wisconsin | si.com/high-school/wisconsin | boundwisconsin.com |
| Vote cap | None stated | None stated | Once per day per user |
| Closes | Sunday 11:59 p.m. PT | Sunday 11:59 p.m. PT | Thursday afternoon |
| Account required | No | No | No |
| Season span | ~12 weeks, Sep-Nov | ~12 weeks, Sep-Nov | Similar fall window |
Sending supporters to the wrong ballot is the single most common mistake a defensive campaign makes. A booster group rallying under the offensive article's comment thread accomplishes nothing; the nominee simply isn't listed there. Confirming the word "defensive" sits in the headline, every time a link goes out, is worth the ten seconds it takes.
The defensive ballot doesn't live at one fixed address. Each week's article publishes fresh, mid-week, at si.com/high-school/wisconsin, and it stays online long after the poll inside it closes, a detail that trips up anyone who bookmarks a link on Monday and forwards it again the following Saturday, assuming it's still open. Checking the publish date before sharing anything is step one, not an afterthought.
Casting a vote is quick. Open the current article, scroll to the embedded widget, click the nominee's name. No login, no email capture, nothing beyond the click. The widget shows a running total across the full defensive field while the poll stays open, typically from a midweek publish date through Sunday night.
SI states no per-vote cap on the defensive poll, unlike Bound Wisconsin's documented once-a-day rule on its combined ballot. That changes the arithmetic. One device voting steadily across the roughly five open days adds up. But a hundred separate people, each voting a handful of times, outpaces a single device grinding away alone, no matter how often it clicks. Breadth beats repetition on this poll, every single week.
Roughly twelve defensive ballots run per season, tracking the WIAA calendar from the season opener through the Level 1 playoff round in mid-to-late November. The poll goes dark for winter and spring, then resumes with the first week of fall camp.
Verona sits just southwest of Madison, a Dane County program that doesn't carry the statewide name recognition of an Arrowhead or a Bay Port, and its nominee still won a defensive week outright in the 2025 season. That's the format working as designed: no enrollment weighting, no seeding by division, one ballot, one winner.
Green Bay's De Pere and West De Pere both draw from the same media market that covers Bay Port and Notre Dame Academy on the offensive side of the same platform, a pairing that has landed both programs on the defensive ballot in the same stretch of weeks in some seasons. Catholic Memorial, a Waukesha private school, pulls its booster network from a wider metro radius than a single-town public school does; families drive in from across the Milwaukee suburbs rather than one attendance zone, and that changes how fast a share actually spreads once it starts moving. Grafton and Muskego sit inside that same southeastern corridor. Waunakee, just north of Madison, rounds out a defensive nominee pool that in a single season has spanned Dane County, the Green Bay area, and Milwaukee's western suburbs without settling in any one region.
None of that geography decides a week by itself. Wisconsin runs the same kind of public fan-vote engine for its Best-of and readers'-choice contests too: Best of Madison sits in Verona's backyard, and Best of Milwaukee — Readers' Choice runs closer to Catholic Memorial. The Wisconsin contest hub maps both categories side by side.
A defensive campaign has a harder sell than an offensive one, and that's worth admitting up front. A quarterback's box score writes its own highlight reel. A defensive lineman's ten tackles-for-loss needs one sentence explaining why that number is the best thing that happened on the field that week. Most voters scrolling past the widget have no instinct for reading a raw tackle count cold.
Timing tracks the offensive ballot's rhythm. The window opens midweek, and momentum built Thursday through Saturday, while families are near a screen between Friday night's game and Saturday's routine, carries into a final push before Sunday's 11:59 p.m. PT close. With no stated cap, a reminder sent Saturday afternoon is about reaching new people, not resetting a cooldown that doesn't apply here.
Organic reach runs out eventually. A locker-room text thread, a booster mailing list, and an alumni network only stretch so far, and once that's tapped out with a gap still open, structured fan-poll vote support is built for exactly this kind of uncapped weekly poll, with delivery paced to mirror how real supporters actually show up rather than arriving in one suspicious burst. SI's own terms are what actually govern this ballot, so a five-minute read of the legality breakdown for buying contest votes before spending any budget pays for itself.
Wisconsin's other prep sports fan votes, including Bound Wisconsin's basketball Player of the Week poll and the Fox Valley's Appleton Post-Crescent Cellcom Athlete of the Week, run on similar logic once football season wraps.
Check si.com/high-school/wisconsin for the current week's article and confirm "defensive" appears in the headline or intro, not "offensive." A player can appear on SI's offensive poll, Bound Wisconsin's combined poll, both, or neither, and sending supporters to the wrong link burns the entire effort.
Prior weeks' articles stay live online after their poll closes, so check the publish date before sharing anything. The voting widget sits inside the body of the article, listing each defensive nominee with school and position.
Select the nominee inside the widget. The vote registers immediately, and the widget displays live running totals across the full defensive field. No email address, login, or personal information is requested at any point.
With no stated per-vote cap, returning across the roughly five-day open window adds up fast. Share the specific dated article URL, not just the nominee's name, with teammates, family, and booster contacts so their votes land on the correct defensive ballot before Sunday's 11:59 p.m. PT close.
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Last reviewed June 2026. Contest dates, rules and vote caps change each season — always confirm the current rules on the official contest page before you vote.
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