Case Study: Winning a Sign-Up Contest with Pre-Registered Votes
How a performing arts entrant won a sign-up required contest using pre-registered account votes — due diligence, pacing strategy, and full 28-day campaign breakdown.
Read more →Guthrie County's write-in community favorites ballot from the Times Vedette and Lake Panorama Times, hosted on the papers' own news site.
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The Best of Guthrie County Readers' Poll is the community favorites ballot published by two Guthrie County, Iowa newspapers, the Times Vedette and Lake Panorama Times. It follows the best-of pattern of local journalism, asking readers to name the businesses and places they rate highest, and since its 2024 launch it has lived on the newspapers' own news site rather than with an outside polling vendor. The live page carries the title 2026 Best of Guthrie County Ballot.
The papers describe the exercise bluntly on that page: no nomination process, no pay to play, universal eligibility, and a blank line wherever a preset candidate list would normally sit. Those parameters do most of the defining work for the whole program, because they mean the outcome is built entirely from whatever names readers choose to type.
| Item | Detail |
|---|---|
| Program | Best of Guthrie County Readers' Poll |
| Organizer | Times Vedette / Lake Panorama Times |
| Market | Guthrie County, Iowa |
| Metro anchor | Guthrie Center |
| Host | The papers' own site, gctimesnews.com |
| Live ballot | https://gctimesnews.com/best-of-2026/ |
| Question format | Fill in the blank, write-in answers |
| Vertical | Community best-of balloting |
Because the ballot sits on gctimesnews.com, it runs beside the papers' regular output, from news and obituaries to classifieds and podcasts. The same domain also carries a job listing form, a Guthrie County Veterans Job Board, an email signup and a media kit for advertisers, so the poll shares a front door with everything a county reader already opens in an ordinary week. That placement keeps it in front of the exact population whose typed answers decide a readers' poll, without depending on a standalone polling address drawing its own crowd.
The confirmed history is short. A 2025 feature page on the papers' own sites recalled the launch directly: the first Best of Guthrie County poll drew 471 votes when it ran in 2024. The 2026 ballot is the cycle now live, so the editions on file run 2024 and then 2026, with the current window anchored to July.
For the live cycle the printed deadline is 5 p.m. on July 1, 2026. The same page stops there: it prints the close but no day-level opening date, so confirm on the live ballot each cycle.
Scale markers exist beyond the launch year. A results recap published by the papers puts later participation past 1,000 voters, the widest turnout figure attached to the program anywhere in its own coverage, and that recap calls the exercise one of the papers' annual surveys. Whether the 2026 cycle matches that level of turnout is not stated in the papers' published material, and no prize list or results-announcement time accompanies the 2026 rules text either.
| Stage | Date or figure |
|---|---|
| First edition | 2024, 471 votes |
| Current edition | 2026 |
| 2026 voting close | 5 p.m. July 1, 2026 |
| Widest published turnout | More than 1,000 voters |
The mechanic differs from most readers' polls in one respect: the blank line. The papers' results coverage explains the design choice directly: "Unlike many surveys that provide multiple-choice answers, the Best of Guthrie County poll asks voters to write in their own selections." A supporter therefore types a business or person's name onto each question rather than clicking a supplied option.
The participation rules sit in the ballot page's opening lines. Everyone is eligible. Just vote. One ballot per voter is the ceiling, enforced by IP address, and the papers note that all votes are anonymous. Enforcement is described just as plainly: "We do check for multiple entries and throw out attempted efforts at cheating the system." A discarded duplicate is worse than no duplicate at all, because the second effort produces nothing.
Anonymity cuts the other way for nominees: nobody can see who backed them, so the only feedback a campaign receives arrives when the papers choose to print a recap. With no nomination round, nothing separates a campaign stretch from the voting stretch either. A nominee's whole task is to be the name people type, spelled identically every time, before the ballot closes. The papers' framing, "There is not a nomination process or a 'pay to play' scam. Everyone is eligible. Just vote.", leaves no hidden step between a supporter and a counted ballot.
An IP-based ceiling ties ballots to connections, not intentions. Colleagues sharing an office network can effectively cast one ballot between them, while a supporter at home and another at a library each carry separate weight. Anyone planning outreach should treat every distinct household as one ballot and spend the effort on reach instead of repeats.
Iowa's readers'-choice field leans metropolitan. The sibling ballots mapped alongside this one include the AHBA Parade of Homes around Ames, Cedar Rapids CommunityVotes, the Gazette's Best of Cedar Rapids, CITYVIEW's Best of Des Moines, the Corridor Business Journal's Best of the Corridor and the Business Record's Best of Des Moines. Each of those draws its identity from a city or a business corridor.
The Guthrie County poll reads differently. Its jurisdiction is a rural county, its publishers are county newspapers rather than metro media brands, and its questions hand the entire slate to write-in lines instead of pre-selecting nominees. For a small-town enterprise that combination matters: the ballot cannot overlook a business a metro editor never shortlisted, because no shortlist exists anywhere on it.
| Sibling ballot | Market named in its title |
|---|---|
| AHBA Parade of Homes | Ames |
| Cedar Rapids CommunityVotes | Cedar Rapids |
| Best of Cedar Rapids (The Gazette) | Cedar Rapids |
| CITYVIEW Best of Des Moines | Des Moines |
| Best of the Corridor | Corridor |
| Best of Des Moines (Business Record) | Des Moines |
That format also changes what a result means. With every line hand-typed, a finishing position reflects deliberate recall of a name rather than recognition of a logo on a preset slate, and the papers' occasional recaps become the only published measure of how the whole county answered. Its signature inside the Iowa set is therefore the pairing of a whole-county catchment with a fully write-in format, which shapes how every outcome forms. Background on award-style ballots generally is collected on the award ballot reference.
This ballot rewards reach over repetition. With one ballot counted per IP address, the tenth submission from the same office network adds nothing, while a fresh household adds a full ballot. The write-in format adds a second duty: settle on one exact spelling of the business name and print it identically on every flyer, receipt and post, because fragmented spellings split a nominee's tally into pieces the papers never reassemble.
The clock concentrates everything else. Ballots stop at 5 p.m. on July 1, 2026, so outreach timed for late June lands nearest the count. The ballot page's only stated enforcement is the duplicate check, which is why methods that bring new, distinct supporters matter most; the general playbook for that sits in this guide to earning public votes.
Open the 2026 ballot at https://gctimesnews.com/best-of-2026/ ahead of the 5 p.m. July 1, 2026 close.
Type your pick onto each fill-in-the-blank line; no nominee list exists to click through.
Review the lines once, then submit; the papers count one ballot per voter IP address.
Stop there. Votes are anonymous, and duplicate submissions from the same connection are discarded.
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Last reviewed June 2026. Contest dates, rules and vote caps change each season — always confirm the current rules on the official contest page before you vote.
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