2027 Beaverton's Best: How Voting Works & How to Win

A single-city ballot, not a statewide one

Most readers' choice programs in Oregon cover a large city or a broad region. Beaverton's Best does the opposite: it is scoped to one suburb, Beaverton, and it is run not by a magazine or a citywide outlet but by the Beaverton Valley Times, a community newspaper. That difference shapes everything about how the ballot behaves. The nominees are businesses and services in and around Beaverton, the supporters are the newspaper's local readers, and a category win means something to shoppers on the city's own streets rather than across a metro area.

The program runs on Second Street, the platform behind many American newspaper readers' polls. The ballot address is beaverton.secondstreetapp.com, where each edition gets its own page, and the platform lists the organizer under the newspaper's name. The promotion type merges nomination and voting into one flow rather than running them as two separate seasons.

The same host carries the newspaper's other promotions, notably a series of quarterly sweepstakes with prize drawings. Those are not part of Beaverton's Best, and a vote cast on a sweepstakes page counts for nothing in the readers' choice ballot. Knowing which promotion you are on is the first practical step.

Facts at a glance

The dated record for Beaverton's Best

The published history of Beaverton's Best covers one edition that has run and one that is scheduled. The 2026 ballot ran from January 19, 2026 to April 22, 2026, a stretch of roughly three months. The 2027 ballot opens January 22, 2027 and closes March 17, 2027, so the closing has moved about five weeks earlier than the year before, and both cycles open in January.

The 2027 edition carries the status of upcoming on the Second Street listing, with the same merged nomination-and-voting format again in place. The window matters for anyone backing a business: a campaign that starts in late February has a materially shorter runway than one built for the 2026 spring closing, and the earlier finish leaves less room for a late surge.

What the organizer has not put out ahead of the January 22 opening is the category roster, the vote cap, the daily-return rule and the eligibility terms for the 2027 ballot; confirm on the live ballot each cycle. Those details belong to the live form, and no advance publication replaces reading it once voting begins.

Whether the program extends beyond 2027 is not announced. With cycles in 2026 and 2027 both landing in January, the pattern points to a winter fixture, but the newspaper has not printed a commitment for the next cycle.

How a supporter votes on the 2027 ballot

Voting happens on the Second Street form at the 2027 edition's own address. Because the promotion merges nomination with voting, the form combines two actions. In a field where nominees are already listed, a supporter selects one. In a field still open for nominations, the supporter types a business name, which is why spelling matters: the business should be entered the way local customers actually write it, since a mismatched name is the most common way a write-in fails to register.

Second Street ballots typically ask for an email address or similar identification before a ballot is accepted, and any such step appears on the live form. The supporter completes the prompts, submits, and the ballot is recorded. What happens after that, including whether and how often a supporter may return during the January 22 to March 17 window, is governed by the rules displayed on the ballot itself.

There is no separate nomination season to wait for and no paper entry to mail. The whole mechanic lives at one address during one window. Anyone hoping to back a particular business should arrive with the category in mind, enter or select the nominee, finish the identification step, and submit before March 17, 2027.

Where this ballot sits among Oregon's readers' choice programs

Oregon has a crowded field of best-of ballots, and Beaverton's Best differs from each of its neighbours in some way. Best of Portland covers the major city next door, drawing a far larger pool of nominees and voters. Best of Eugene and the Eugene Community's Choice Awards both serve the southern Willamette Valley, while the Best of the Mid-Valley Community's Choice Awards covers a different corridor entirely.

Two more neighbours round out the set: the Bend Magazine Readers' Choice Awards in central Oregon and the Coast Weekend Readers' Choice Awards on the north coast. Every one of these programs reports to a different publisher, and support earned in one counts for nothing in the others.

What sets Beaverton's Best apart is its publisher and its scale. The Beaverton Valley Times is a community newspaper rather than a metro daily or a regional magazine, and its ballot is scoped to one suburb. For a business in Beaverton, that focus is an advantage: the competition is local, the electorate is the newspaper's own readership, and a win signals standing to exactly the customers who live nearby. Businesses elsewhere in Oregon should look for the program that matches their own market.

Strengthening support before and during the window

On a single-city ballot like this, mobilization beats volume. The most reliable support comes from people who already walk through the door: tell in-store customers which category you are in, print the ballot address on receipts, and share the link on social channels with the exact write-in wording you want customers to use. Because the 2027 window closes March 17, earlier than the 2026 edition's April finish, start those asks in the first week rather than the last.

The Beaverton Valley Times has not put forward terms on outside voting help or on prize-style incentives for the 2027 ballot, so keep your push within what the live form displays. Anyone weighing paid support can read the award-votes page for how third-party vote purchases generally work, but the organizer's own rules, shown on the ballot, always take precedence over anything else.