Case Study: Winning a Sign-Up Contest with Pre-Registered Votes
How a performing arts entrant won a sign-up required contest using pre-registered account votes — due diligence, pacing strategy, and full 28-day campaign breakdown.
Read more →Cityview Magazine's annual Knoxville readers' poll spanning 365 categories, from a single public vote each summer.
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One ballot. 365 categories. That's the number that separates Cityview's Best of the Best from most metro readers' choice polls, which typically run 40 to 80 slots. Knoxville voters open cityviewmag.com/best-of-the-best/ in mid-July and find business, dining, health, home, and community categories stacked into a single form roughly the size of a small phone book.
The 2023 and 2025 cycles each pulled more than 313,800 votes across that ballot. Spread across 365 slots, that's real turnout, not a padded number from a handful of viral categories carrying the total. A dentist's office in Farragut and a downtown coffee shop both sit somewhere on the same form, competing for attention inside a section, not against each other directly.
| Item | Detail |
|---|---|
| Publisher | Cityview Magazine (Knoxville) |
| Official ballot | cityviewmag.com/best-of-the-best/ |
| Categories | 365 |
| Voting window | Roughly July 19 - August 15 |
| 2023/2025 vote totals | 313,800+ each cycle |
| Results published | bestof.cityviewmag.com |
What does a 365-category ballot actually mean for a business trying to place? Mostly this: the win is legible to a very specific slice of Cityview's readership, not the whole 313,800. A restaurant category pulls different traffic than a home-services category, so scale within the total varies category to category. See the Tennessee contest hub for how this compares to the state's other fan-vote and readers' choice programs.
Knoxville isn't Nashville, and it isn't Memphis. Cityview's readership sits in a metro built around East Tennessee identity: the university, the Smokies as a backyard rather than a tourist brochure, and a business community that's grown fast in Farragut and West Knoxville without losing its small-town word-of-mouth habits. That's the audience voting on these 365 categories every July.
Business and professional services fill a large share of the ballot, alongside dining, health and wellness, home and family, and community-life categories. A category like "Best Local Coffee Shop" draws heavier organic turnout than a niche professional-services slot, simply because more readers have an opinion about coffee than about, say, commercial insurance brokers.
| Category type | Where turnout tends to concentrate |
|---|---|
| Dining and food | Broad reader base, highest organic engagement |
| Business and professional services | Existing client networks, narrower but more targeted |
| Health and wellness | Patient base and referral-driven word of mouth |
| Home and family | Homeowner networks in Farragut, Oak Ridge, Powell |
| Community and lifestyle | Civic and neighborhood-group awareness |
For the general mechanics behind any award-style push like this one, award-style vote campaigns covers the underlying playbook, and a Knoxville restaurant weighing its dining-category odds can check restaurant vote campaign guidance for timing customer reminders around a single fixed window. East Tennessee's other big fan-vote draw, the Tennessee Athlete of the Week poll, runs on a completely different weekly cadence and a different publisher, but it shares the same regional readership Cityview's ballot pulls from.
There's no nomination phase to track separately here. The July-to-August window is the entire cycle, which simplifies planning even as the 365-category size complicates the ballot itself.
| Stage | Window | What to do |
|---|---|---|
| Setup | Before July 19 | Confirm the exact business name and category as it will appear on the live ballot. |
| Voting opens | Around July 19 | Send the direct ballot link and category name to real customers, not just a general "vote for us" post. |
| Mid-window | Late July | Remind supporters that the form covers 365 categories; tell them exactly where to scroll. |
| Final push | Approaching August 15 | One more reminder before close; a 365-category ballot doesn't reward last-minute virality the way a single-category poll does. |
| Results | After close | Check bestof.cityviewmag.com and use category-specific language once confirmed. |
A Knoxville business used to a single-category local poll can underestimate how much a 365-category form adds friction. Readers who fully intend to vote for a favorite spot sometimes give up scrolling before finding the right section. Naming the exact category in every reminder solves most of that problem on its own.
313,800-plus votes across 365 categories averages to roughly 860 votes per slot — but averages hide the real spread. A popular dining category can pull several thousand votes on its own, while a specialized professional-services category might settle a placement with a few hundred.
So the aggregate total is a useful signal of overall reader engagement with the poll, not a per-category benchmark. A business gauging its own odds should look at how contested its specific category feels locally, not the 313,800 headline figure, before assuming a given vote count wins or loses.
Cityview does not publish a stated cap on votes per device or per category during the window. What's confirmed is the July 19-to-August 15 window and the 365-category structure; anything about repeat voting should be read directly off the live form rather than assumed from a prior year.
Cityview's scope runs across the wider Knoxville metro, not just the city core. Farragut's fast-growing retail and dining corridor, Oak Ridge's science-and-research-driven professional base, and Maryville's East Tennessee small-city identity all feed into the same 365-category form, often in the same category rather than a separate regional bracket.
| Area | Business character feeding the ballot |
|---|---|
| Knoxville (core) | Downtown dining, university-adjacent services, health care |
| Farragut | Retail, dining, family and home services |
| Oak Ridge | Professional and technical services |
| Maryville / Alcoa | Small-city retail and community services |
| Sevierville | Tourism-adjacent and hospitality-facing businesses |
| Powell / Karns | Neighborhood retail and family services |
A business that also competes in a state-level fan poll can compare notes with how Tennessee's statewide sports polls handle a single-window, no-two-stage structure, even though the audience and category count differ completely. For a broader look at how any annual business recognition program frames its category system, best business of the year voting covers ground worth reading before the next cycle opens.
Cityview doesn't publish a running leaderboard during the window, and there's no confirmed historical dataset of every category winner going back multiple cycles. That's simply how the program is run, not a gap in this guide. The only reliable source for a specific year's category result is bestof.cityviewmag.com itself, once the window closes and results post.
Before results are live, "on the Best of the Best ballot" and "voting is open in our category" are the honest claims to make. After results post, name the exact category and year: "Cityview Best of the Best 2026, [category]" holds up to scrutiny. A bare "Knoxville's best" claim that skips the category name and the cycle year doesn't reflect anything Cityview has actually confirmed, and risks overstating a result that may only apply to a single slot on a 365-category ballot. See the online contest playbook for the general standard behind running any legitimate vote push, and how online contest votes work for mechanics that apply broadly across single-window polls like this one.
Go to cityviewmag.com/best-of-the-best/ after the vote opens, roughly July 19. The ballot lists 365 categories grouped by section (business, dining, health, home, community), and you pick one nominee per category rather than filling out every slot.
With 365 categories on one ballot, browse by section instead of scrolling the full list. A dentist and a coffee shop are nowhere near each other on the form; knowing the section your nominee sits in saves the several minutes it takes to scan a page this size.
Submit the selection for the category your nominee is in. The ballot covers August 15 as the rough close each cycle, so nothing here is a single-click affair once — voters can work through multiple categories in one visit if more than one local business or person matters to them.
Cityview publishes results at bestof.cityviewmag.com once voting ends. The 2023 and 2025 cycles each topped 313,800 votes total across the ballot, so a single category's placement isn't announced mid-window, only after the full count closes.
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Last reviewed June 2026. Contest dates, rules and vote caps change each season — always confirm the current rules on the official contest page before you vote.
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