KIXS Supermom of the Crossroads: How Voting Works & How to Win

What is the KIXS Supermom of the Crossroads contest?

KIXS FM 108, known on air as KIXS 108, is a country music station broadcasting on 107.9 FM to Victoria, Texas, and the wider Crossroads region. On its own site the outlet runs a listener search titled Vote For The Supermom of the Crossroads Area: families put forward the mother they consider a real-life superhero, those tributes are gathered onto one page, and the audience decides the winner by open vote. The ballot sits among the station's other listener promotions, which currently include a Crossroads BBQ & Brew feature, a back-to-school giveaway worth $500 and the KIXS 108 app.

The station behind the ballot

Everything about the vote stays in-house. The ballot lives on kixs.com instead of on an outside polling service, so reading the nominations and casting a vote happen under the same roof as the station's programming. The title carries a physical reward: the winning mother receives a Volcanic Stone Massage followed by a stress relieving lavender and seaweed sugar scrub pedicure, a treatment block lasting one hour and 40 minutes.

In genre terms the search sits closest to the best-of tradition, with the category shelves stripped away and a person at the centre instead of a business.

When does the Supermom of the Crossroads vote run, and which dates are fixed?

Two different kinds of dating attach to this program and they should not be mixed up. The first is the multi-year shape: a confirmed edition ran in 2019, the search went quiet, and it returned in 2022 before continuing with runs across 2023, 2024, 2025 and the current 2026 cycle, an annual rhythm since the comeback. The second is the printed clock on the live page, which speaks for itself: voting ends Thursday, May 7 at 5pm, and the winners are announced Friday, May 8.

Around that pair of dates the page stays quiet. It does not show the day nominations open, the first day of voting, or whether the two overlap, and it carries no announcement yet about a 2027 search. Anyone planning a nomination should watch the station's pages rather than count on a published calendar.

Taken together, those facts support treating the search as an annual Victoria fixture in its current run, while leaving the precise yearly schedule to the station itself.

How does a supporter actually vote on the Supermom ballot?

The mechanics are unusually plain because the station keeps the whole thing in-house. A supporter opens the Vote For The Supermom of the Crossroads Area page on kixs.com, scrolls through the nominated mothers, each introduced by a tribute written by the family member who entered her, chooses one and submits the vote on that same page. There is no separate balloting platform, no login wall advertised in advance and no round structure printed anywhere.

What the page leaves open

Details a nominee's family will want stay invisible until the form itself appears. Whether the vote counter asks for a name or an email before accepting a choice, whether one device may vote repeatedly and whether the station applies any screening, the ballot does not say ahead of time. KIXS leaves the size of the nominee list, any side categories and the repeat-vote ceiling off the printed page; confirm on the live ballot each cycle.

How does the Supermom ballot sit beside its Texas neighbours?

Where it fits in the statewide set

Six sibling ballots share this page's statewide collection: the Best of Austin Readers Poll, Best of Dallas Readers' Choice, Best of El Paso, Best of Houston, Best of San Antonio and Fort Worth Magazine Best of Fort Worth. Every one of them is a metro readers poll built around business categories, run by a city publication with a large urban audience.

The Supermom search inverts that design. It crowns a single person rather than ranking businesses, it answers to a country radio audience centred on Victoria rather than a big-city readership, and its nominations arrive as family tributes instead of storefront entries. None of the six metro ballots carries a mother-focused title, which leaves this niche uncontested within the group.

For a supporter weighing effort, the practical difference is scale: fewer nominees to stand out among, and a story-led ballot where a moving tribute can sway casual readers.

What actually moves votes for a nominee in this Supermom search?

Support here is won on storytelling and timing, not volume tricks. The tributes on the page are written by family members, so a nomination that tells a specific story, the kind of detail KIXS itself highlights when promoting the search, gives casual voters a reason to remember your mother among the list. Share the kixs.com ballot link directly, and remind your circle before the Thursday 5pm close rather than after it.

The station attaches no printed guidance about organised voting pushes to the Supermom page, so whatever the live form displays on voting day is the operating rule for that cycle. Tactics suited to small community ballots, from friend networks to reminder messages, are collected in the get more votes guide.